NJID is basically a custom URL parameter, that turns your website’s URL into a trackable one. Creating your unique NJID is a very simple process, first, you should add your website to the MyDataNinja tool, and simply create a custom URL. For better understanding, read our tutorial about “What are custom URLs and how to use them”. After NJID tracks your advertisements, the data will be visible on the reports page.

NJIDs are tracking parameters, they track your advertisements and collect necessary information from them. Every advertisement has to have one unique NJID, so the tracking goes smoothly. But there is one interesting detail.

What Happens If I Don’t Use NJIDs in ADS

If you don’t integrate NJID into any specific Ad and decide to use it for SMS, Email, or any other non-advertisement platform just for tracking, it will still work, it will bring data that will not be associated with any advertisement, which we call organic data and you can find it in the reporting page. Leads will be stored in CRM, and other kinds of data like clicks will be displayed on the reports page.

Instead of using short URL trackers that only display clicks and impressions, NJIDs tracks not only clicks, but leads, sales, and revenue from both short and regular URLs.

If you want to create NJIDs and use them for advertisement tracking, you can do it from the “Custom URLs” page.