Citrus is one of the leading E-commerce companies in Georgia. Focused on online sales, Citrus always delivered quality services to its customers. With rapid growth, the company heavily relies on digital advertisements and their management, which takes time and human resources.

The company is led by Tamar Gelashvili, who started using MyDataNinja as a main tool to track, manage, and monitor real-time performance, helping them refine their marketing strategies, maximize ad spending, and increase ROI.

Challenges

Citrus mostly struggled with data management, unclear reportings, multiple ad tracking, and offline sales tracking. They have tried different solutions for their problems, but they turned out to be too “complicated”, “slow”, and “not enough” for their needs.

They also work with different channels for sales, such as online payments, Installment Loans, and, Cash. The last two attributions are hard to track with only Ads Network’s pixels.
Because of these problems, they needed a tool that had Offline Server Side API integration with CRM and Ad Networks itself for better tracking.

Also, as Citrus uses different ad networks and has many different accounts on them, monitoring and managing all of them together was a hassle. They had to gather data from multiple Excel files to create reports for management and make decisions.

Managing 30k products is not an easy task, Citrus had to work with different creatives, advertisements, and ad groups separately, which is hard and causes distorted data collection. They needed a tool that could track better and deliver correct and accurate data.

Measuring SMS, email marketing, and social media was also a problem for them.

“We’ve tried many different tools, but unfortunately, none of them turned out enough for your needs. Most of them had limited capabilities and were slow and complicated to use. Also, data was unstable and mostly different from real ones. Calculating ROAS based on real sales was basically impossible. The data was all over the place, spread through different pages and platforms.” – Tamar Gelashvili, CEO of Citrus.

Solution

Citrus adopted MyDataNinja’s amazing capabilities and saw results right away. Tracking multiple ads and ad channels turned out to be a game-changer for the company’s strategy. First-party pixels also helped with offline sales tracking and saved many hours of work. Also, the myth that calculating ROAS based on real sales is not possible was busted by MyDataNinja!

They also connected MyDataNinja’s CRM to their existing system via API integration. Plus, they used MyDataNinja’s conversion rules to automate server-side calls to track offline conversions and sales.

Most of the tracking and distorted data problems were fixed by custom URLs that MyDataNinja provides. Tracking URLs allows you to turn your website’s URL into a trackable one. After using MyDataNinja, Citrus fixed the tracking problems and got correct and accurate data for further processing.

In the end, Citrus got the assistance they needed the most with the all-in-one tool they’d been searching for.

“Our everyday tasks became easier to manage, meaning our human resourses where concentrated on more important and creative work rather than boring repetitive tasks. MyDataNinja managed to take care of all the challenges we faced while improving our digital advertising efforts.” – Tamar Gelashvili, CEO of Citrus.

The Results & Impact

The results were incredible. MyDataNinja helped Citrus to completely change its strategy to increase its sales and creativity.

They managed to:

• Save time on repetitive tasks and start to concentrate more on creativity
• Increase ROI from 12% to a whopping 29%
• Started more digital campaigns and scaled horizontally
• Got quick real-time reportings and started using data more wisely
• Received more accurate data with pixel tracking
• Tracking multiple digital advertising platforms became a piece of cake
• Used creative reportings to check which creatives work the best in real time

Conclusion

If you want to scale your business, increase ROI, and make easier and better decisions about digital advertisements, have quick real-time reportings, use a simple CRM module, and track your ads more accurately, you too can start using the MyDataNinja tool.

Join now and get a 30-day free trial for testing! Our support team is 24/7 available to assist you and make your advertising efforts easier!