Artificial intelligence, also known as AI helps many people daily. It can generate ideas, give you a creative reboot but most importantly, save you time and resources.
In my opinion, the field that has benefited the most from AI is E-commerce. Now they can automate basically everything, from customer support to Personalized Marketing.
In this blog, I will tell you about the top 5 AI tools that I’ve used personally, that you can use to make your e-commerce life easier.
What Can Be Automated in E-Commerce Shops?
There are many things AI can do. But if you want to increase sales and profit, you need to support every step of your customer’s journey.
The most important thing is making your clients feel not good, but great. A great customer is not just a buyer, they are the key components of your marketing.
Here are some things to automate that will improve customer’s experience:
Customer Support
No one likes misunderstanding and unnecessary waiting, for me waiting is the worst thing, because I think time is the most valuable asset for humans. With the help of AI, you can easily automate customer support.
By that, you save people’s time, you give them the comfort of an instant answer. Imagine, you can have a support “team” around the clock, instant support, answering questions, resolving issues, and sometimes even getting real-time orders. I would be glad if more E-commerce shops did this.
Price Optimization
I know the right price for a product when I see it. It’s quite a struggle to come up with the right price, especially when times are hard. We want more results, and we need more sales, but pricing is a very important subject that no one can overlook.
AI can easily adjust pricing based on competitor prices, supply & demand, and customer behavior. This ensures competitive pricing and maximizes profits by finding the optimal price point for products in real time.
To be straightforward, with the help of AI you can:
- Choose the right price at the right time.
- Do discounts when necessary
- Increase prices on the right occasion
- Create competitive prices
Fraud Detection
The worst thing that happens to a freshly started E-commerce is to be a victim of fraud. No matter what you do, you can’t be on guard forever, but AI can.
This is where AI steps in and takes control, By analyzing transaction data in real-time, AI spots any suspicious activity – from unusual purchases to irregular browsing patterns. What’s more, AI learns and adapts, staying ahead of evolving fraud tactics. integrated with payment systems, it automates decision-making, ensuring quick action to prevent fraudulent transactions. With AI as your protector, leaving you with no worries, you can concentrate more on growth.
5 Best Tools For Your E-commerce Shops
Now we have some understanding of what AI can do, and how we can use it for our benefit. Now let’s explore 5 AI tools you can use for your E-commerce
ChatGPT
The well-deserved place on the list, one of the most useful tools for me. With the help of ChatGPT, you can get ideas, check punctuation, and many more broad details.
But what about your business? I got you. With the help of ChatGPT, you can analyze data, generate product descriptions, integrate with chatbots, and even get marketing analysis.
Me, personally, I give ChatGPT a solid 9.5/10, the only downfall for me is that it’s too “robotic”, but what am I saying right?
Chatfuel (chatbot)
As we already mentioned, fast and reliable customer service is crucial for your E-commerce. So we present the all-mighty Chatfuel, the ultimate customer service chatbot.
Now, I will tell you 7 things Chatfuel does the best:
- Automate Customer Support – Chatfuel AI can handle frequently asked questions, provide instant responses, and resolve common customer issues. Imagine, you can automate all of these complex things, Amazing!
- Product recommendations – With the help of previous conversations and similar ideas, Chatfuel can recommend new products to your customers, how cool is that!
- Booking appointments – I think this is one of the most impressive features of all. Imagine, it can book appointments for your clients without you even interfering, after that, it gives you information about the appointments you have.
- FAQ answering – You can easily add some of the frequently asked questions and Chatfuel will automatically answer them, neat!
- Reply to comments – It can answer comments for you. Enough said, just amazing!
- Wide range of connectivity – You can easily connect it to other apps, like:
- Stripe
- Zapier
- Google sheets
- Shopify
And many more
RunwayML
This is a very powerful AI, and with this, you can create pictures. As we all know, visuals are very important when selling, so having an AI that can automatically do that for you is sensational.
RunwayML AI tool can turn text into video, video into another kind of video, text into image, image into another kind of image, upscale image, background remover, and many more.
In conclusion, this is a very powerful and influential AI tool for your E-commerce business. Trust me, you’ll be amazed after trying.
MarketMuse
With MarketMuse, you can easily optimize your content strategy. You can lower your content creation costs while improving its success.
This AI can process loads of content data in a mere second with the help of NLG (natural language generation) technology. It helps you create content that will benefit you without any struggle.
It can do everything, starting with content planning, keyword research, and brief generation to checking your content for SEO and other beneficial aspects. Once upon a time, this AI tool was a lifesaver for me.
Klaviyo
Klaviyo AI tool can do most of the important marketing for you, such as:
- Email Marketing Automation:
This tool can automate your tiring email marketing process. You can choose from personalized campaigns and triggered emails, which means that you can write personalized emails, based on customer behavior, preferences, and purchase history, or triggered emails, based on cart abandonment, post-purchase follow-ups, and re-engagement for inactive customers. - SMS Marketing:
Another time-consuming subject is automation, you can either reach your customers directly on their mobile devices or combine email and SMS to create one bundle of effective marketing. - A/B testing:
You can run A/B tests on email subject lines, content, and send times to determine the most effective strategies, also you can use test results as your data input to process and improve future marketing campaigns.
After all, this AI tool is the best one for your Email or SmS marketing.
Key Takeaways
AI is currently helping many businesses automate their work, and I recommend you do the same, but there are some things you should consider before doing so:
- Identify the aspects that can be automated and make a brief plan.
- Don’t be afraid to test and experiment with different AI tools.
But unfortunately, not everything can be automated. Some things are meant to be done by hand. don’t lose hope tho, MyDataNinja can help you and make the remaining hard work simple and less tiring for you. what are you waiting for? Join us!
